Rihanna’s “Diamonds,” swept around the corner and into the nook where I was plugging away, answering emails at the Chicon Collective , a coworking space in Austin, Texas. The brief (and welcomed) RiRi intermission was the only surprise in a steady afternoon of getting shit done and meeting the sundry collection of entrepreneurs, developers, and artists who flowed in and out of the building.That is, until I smelled something delightful coming from the loft floor.
“No photos,” demanded an unidentified voice as my head peeked around i can cook the corner. Inventor-style oval spectacles and a well-groomed mustache met my gaze. Jeremiah Newton – better known as the Bearded Bastard - was adamant about not photographing his production room. But he agreed to sit on the stoop outside with a cup of coffee to chat with me for a couple minutes about his line of men’s grooming products that was perfuming the shared office space.
“I’m a craftsman,” i can cook he said of his beard oils and other elixirs meant to tame unruly follicles. Yet, for an artisan happy with limited editions and working out of the upstairs of a coworking space, The Bearded Bastard has done quite well, appearing in the New York Times and GQ, among other top-tier publications. We’ll be checking it out for ourselves…
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