Soon to roll out is HUNGRY LAND, which will be the new

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Lisa Lillien (a.k.a. Hungry Girl) is a New York Times best-selling author and the creator of the Hungry Girl brand. She is the founder of www.hungry-girl.com , the free daily email service that entertains and informs 1.2 million subscribers every weekday with a mix of recipes, food finds and weight management tips & tricks. Lisa has turned her appetite for better-for-you food into a multimedia and multimillion-dollar brand, paula deen riding things from the free daily email service to a series of successful books, a television show, and regular appearances on The Dr. Oz Show, The View, and TODAY, paula deen riding things among others.
Soon to roll out is HUNGRY LAND, which will be the new headquarters for the HUNGRY GIRL enterprise, featuring high tech testing kitchens, a gym, basketball court and social media area where HUNGRY GIRL will correspond with its 1.2 million subscribers, almost 750,000 Facebook fans and thousands of Twitter followers. paula deen riding things Since launching in 2004, Hungry Girl has grown from an email blast with only a handful of subscribers into a multimillion-dollar brand and a leader in the weight-management space. Hungry paula deen riding things Girl currently has endorsement deals with General Mills, Tyson, Weight Watchers, and StarKist to name a few. These brands often feature Hungry Girl's highly coveted seal of approval on their packaging and account for millions paula deen riding things of dollars in revenue and HUNGRY GIRL has even been featured on over 7 million cereal boxes to date. On October 16th, Lisa launched her seventh book, HUNGRY GIRL TO THE MAX! The Ultimate Guilt-Free paula deen riding things Cookbook , which is almost guaranteed to become a bestseller, as four of her previous books debuted at number one on the New York Times Best Sellers list and she has earned an 8 figure book deal due to the success. We spoke to Lisa about how she grew her email service from a handful to over a million subscribers; how she attracted 750,000 Facebook fans; and what she'd be doing now if she hadn't chosen entrepreneurship.
LL: I have always been food obsessed, but I thought there was a lack of practical information and advice paula deen riding things about making paula deen riding things smarter eating choices that was fun and relatable. paula deen riding things That's what inspired me to launch Hungry Girl. I definitely paula deen riding things saw a hole in the market and wanted to fill it.
TNW: When you started sending out a daily email blast to a small number of subscribers eight years ago, what were your plans for your business? If you had been asked back then,'what is your wildest dream for your new enterprise?' what would you have said?
My wildest dream would have been to create a brand that millions of people would love, to write books, to see Hungry Girl logos on food products, paula deen riding things to be on tv - all of the things that have now actually happened.
T NW: How did you grow your initial daily email service to more than 1.2 million subscribers, and attract 750,000 followers on Facebook? What are your top tips for entrepreneurs looking to do the same?
LL: The email audience grew via word of mouth, the same with Facebook. If your content is good, people will find you. That's the great thing about the internet; it's easy to get content out there, and its easy to share it.
I think my Hungry Girl Facebook page is so popular paula deen riding things because I put up all the posts and responses myself. It's real; a lot of times it's just about my life - and I'm not JUST talking about food or HG events, content, etc. I just have fun with it and people seem to like it. I feel like I have hundreds of thousands of close friends!
LL: When I first started, the market paula deen riding things wasn't saturated at all. No one was doing what I do. I think the success of Hungry paula deen riding things Girl caused many people paula deen riding things to try to recreate that magic and launch similar diet and food-related content. I definitely paula deen riding things benefitted from not only having great FRESH, unique content and a fun, appealing brand, but also by being first. A lso, the humor of the brand and how relatable it is sets it apart from brands that some would say are similar.
I am constantly turning down potential advertising deals and other opportunities because I feel they aren't right for the brand, or that the foods/products are not up to the standard of products paula deen riding things that Hungry Girl expects from partners/advertisers. Also, none of the editorial in my daily emails is paid for. There's a total separation of content and advertising. This is key to maintain brand integrity. paula deen riding things
LL: I look for people who are v