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Rabobank Masterclasses Horticulture What are the distinguishing characteristics of successful greenhouse farms in the future? This question sought horticulture entrepreneurs during a session organized by Rabobank answer. And the outcome of this session was the need for development and reflection opportunities, specifically for horticultural entrepreneurs. They indicated their willingness to acquire new knowledge and to exchange views and experiences to better prepare for the future. Therefore developed Rabobank this year along with the cooperative factory a special management program for horticulture entrepreneurs Rabobank Masterclasses facile Horticulture. Rabobank Rabobank Masterclasses facile Masterclasses in Horticulture Horticulture will include strategic marketing, financial management, collaboration and storytelling addressed. The challenges and problems from daily practice of fellow horticultural entrepreneurs form the thread in the masterclass. As a learning methodology was chosen for 'Action Learning'. Entrepreneurs learn through the application of the theory in their daily practice and knowledge with fellow horticultural entrepreneurs. Because the challenges they face, strongly resemble those of other entrepreneurs and companies. Program The topics covered in the program of the Rabobank Horticulture Masterclasses are diverse. For example, with strategic facile marketing looks at food and food trends, multichannel distribution, channel conflicts and old and new roles for wholesale. In financial management will discuss alternative facile ways of raising capital as crowdfunding, business angels, credit union or Qredits. The entrepreneur does not only new knowledge but also develops during the master his skills because we work with cases. Aspects covered in the cases include product-market combinations, leadership, business strategies, competitive advantage and business. Finally, attention is also paid to storytelling, which the entrepreneurs the story of their company, brand and organization can come to life. More information in January launched a new Rabobank Masterclass Horticulture. Click the link below for more information: Rabobank Masterclasses Horticulture.